The Opportunity To Create "Beauty From Within"
Market context to help you with this skin health positioning
The Beauty Segment has had a makeover
The overall skin care supplements market is growing due to an increased focus on physical appearance. We now see that consumers are moving beyond traditional topical beauty products and are incorporating vitamins and supplements as part of their beauty routines and overall well-being.
Consumers now see skincare as a form of self-love, care, and personal maintenance. And it’s not just what’s on the outside – 68% of consumers recognise the link between skin health and overall health.
Source: FMCG Gurus, 2024
Discover the beauty-boosting power of Biotis® Lactoferrin
Lactoferrin, a well-known natural bio-active protein, is celebrated for its immune-boosting and iron-binding properties and its awareness is growing among health-focused audiences.
Emerging science also reveals its promising effects for skin health and shows that it can contribute to skin health through multifunctional mechanisms, including antioxidant properties, anti-inflammatory effects and stimulation of skin regeneration. Clinical studies confirm its efficacy across diverse populations including woman, aligning perfectly with current woman’s health trends.
By leveraging Lactoferrin’s success in the supplement-immunity market, we unlock a world of innovation in beauty-from-within and nutricosmetics product formulations.
How To Help Consumers Find Beauty From Within (Infographic)
Did you know that 66% of people show an interest in skin health products, even without experiencing skin disorders?
In this infographic, we explore more of these trends and provide an in-dept look in how you can help consumers find their beauty from within by developing tailored natural supplement solutions to support overall health.
Application suggestion
Biotis® Lactoferrin can be easily added within capsules, tablets, chewables and powder supplements. Plus, with our extensive experience in producing lactoferrin for the highest regulated markets – you can trust that Biotis® Lactoferrin delivers uncompromising quality. Contact us to find out about the inspirational concepts that we created to learn more about the possibilities.
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