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Privacy Policy

FrieslandCampina Privacy Statement

Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients. At FrieslandCampina, we feel responsible to protect the personal data of our consumers and business partners and to safeguard your privacy. We believe in the importance of keeping our services transparent, personal and reliable. We invite you to familiarize yourself with this Privacy statement, which we developed to inform you about the way we collect, use and protect your information.

1 About This Privacy Statement

This Privacy statement describes the collection and use of your personal information by FrieslandCampina group companies in Europe. It applies whenever one of our websites, mobile apps, social media pages or hardcopy forms redirects you to this statement on www.frieslandcampina.com. This Privacy statement does not apply to the use of your personal information by websites that are not operated by FrieslandCampina, even though links to these websites may be included on ours.
This Privacy statement may change when prompted by new developments. FrieslandCampina advises you to read this Privacy statement regularly, in order to stay up to date on any changes. In case of major changes, we endeavour to inform you pro-actively.
This Privacy statement was last updated on 9 March 2018.

2 AT A GLANCE – How We Use Your Information

Click on the following topics to find out how we are using your personal information. Also take a moment to read the MORE INFORMATION section below to find out about:

  • Sharing and receiving your information with others
  • Storing your information
  • Using your information to improve our products and services
  • Using your information to build profiles
  • Using personal information of children
  • Your privacy rights

2.1 Contacting Customer Service

If you contact our customer service by telephone, email, social media or by completing an online form, we register your query in our customer service database. We also register your name, address, telephone number, email address and all other personal data provided by you.
We only use the data to respond to you, handling your complaints and, after removing all items that relate to you, for improving our products and services.
Your personal information will be stored for no more than two years.

 2.2 Subscribing to a Newsletter

If you subscribe to our newsletters or leave your phone number for this purpose, your name, email address and phone number will be used to inform you about FrieslandCampina products, and related promotions and events. You may choose to give us more details, such as your age, gender or profession. We also store your interaction with our newsletters, for instance whether you opened the email or clicked on items in the newsletter. We use this information to get to know you better and to personalise our newsletters, for example by:

  • Showing events that are organized in your region
  • Highlighting products or offers based on your age, gender or consumption behaviour
  • Sending a special offer on your birthday

We also use the information to display advertisements of our products that may be interesting to you on third-party websites, like Facebook and Google.
In case you also interact with us via contests and events, join our loyalty programmes or order online, we add this information to your newsletter profile.
We keep you on our mailing lists until you choose to unsubscribe by clicking on the unsubscribe link in each newsletter. You can also send an email to privacy_statement@frieslandcampina.com. If you want to keep receiving newsletters but do not agree to us sharing your information for displaying advertisements, send us an email too.

2.3 Participating in Contests, Events and Loyalty Programmes

You can take part in our contests and events. Examples are our prize contests, cashback actions, (free) samples, sweepstakes, loyalty programmes and organised excursions to farms.
We collect your personal data, such as your name, address, email address and age. Your information is used to confirm your registration, to verify eligibility and to execute the event. If you subscribe to a newsletter when taking part in an event, we link the information to your (newsletter) profile.
In addition this Privacy statement, campaigns or promotions may be governed by additional privacy terms. Please take a moment to familiarize yourself with such terms before participating in any such campaigns or promotions.
Your information will be stored as long as the contest or event is running, and a bit longer to be able to analyse data and measure effectiveness. This will never exceed two years after the event is closed, though.

2.4 Ordering Online

If you choose to buy our products in our web shops, we use your information to conclude your order, to ship the products and to contact you in relation to your order.
We register your contact and payment details, such as name, address, email address, account, bank account number and credit card details. We also store your purchase history and payment history.
Your information will be stored for two years. Your transactional information (wire transfer details), will be stored longer to comply with laws.

2.5 Visiting Our Websites & Using Our Apps

When you are using our websites or apps, we collect technical information about your device and your interaction with our websites and apps.
We collect information such as:

The IP address of your device

Information on the operating system and browser of your device

Your interaction with our websites, apps and online advertisements

If the website you visit or the app you use enables login, we also connect the information to your personal account (like your web shop or loyalty programme account), to optimise your browsing experience and provide you relevant information across all channels. Find out more about how we’re using your information to build profiles in section 3.4 below.

Cookies

We use cookies to collect the information. Cookies are small data files that are created on the device you use to visit our website. Cookies prevent you from repeatedly providing your data, specifying your choices or putting products in your shopping basket. They allow us to show you advertisements of our products on third-party websites. So, your information also becomes available to the other parties involved in publishing our advertisements. We will always seek your consent, before using these type of cookies.
Cookies used for advertising are stored on your device for a maximum of twelve months following your last visit. You can always disable cookies yourself or delete them from your device. You can find all details in our Cookie statement. If you choose to delete cookies, our website may not operate as optimally as before, and some services may no longer be available to you.

Geolocation / GPS

We also use your geolocation in some of our apps, but only when you have enabled this. We use your device’s GPS signal to push certain content to your device, such as a movie, loyalty points or website links when you’re near a specific location or in a geographic location.
We do not store your historical locations. We only use your last known location. We store your visits to geographic areas which were marked for specific campaigns or events (such as the Campina Farm Days). This information is deleted when the campaign or event is finished. You can switch off sharing location/GPS data in your (mobile) device settings at any time.

2.6 Taking Part in Panels, Tastings & Surveys

If you choose to take part in one of our consumer panels, tastings or surveys, we use your input to improve our products and services. We value your opinion, as it enables us to bring high-quality dairy products to our consumers.
If you occasionally take part in a panel, tasting event or survey on the street or at one of our business partners, FrieslandCampina normally does not collect and use identifying information like your name, address or contact details. We may ask for, or use, information like age and gender to be able to analyse your input and successfully market our products.
If you take part in an online survey to give your opinion about our products, such as when clicking on a link to a survey in one of our newsletters, we will use your identifying information by:
Linking surveys to your (loyalty) account to automatically capture gender, age and region
Connecting your opinion to your consumption behaviour, which is stored in your profile
This enables us to obtain more valuable input from you and to better understand your preferences. Apart from improving our products, we also add this information to your profile. Find out more about how we build profiles in the MORE INFORMATION section below.

2.7 Interaction Via Social Media

On your social media pages

When you communicate with us via social media (Twitter, Pinterest, YouTube, Instagram, Facebook and so on), we will receive some of your information. You can communicate on our social media pages by:

  • Placing a comment or sending a message
  • Uploading media
  • Becoming a follower (by clicking on a “like” button or subscribing to a YouTube channel, for instance)
  • Participating in our contests and campaigns on social media (Facebook lead forms, for example)

We will receive information such as your (user) name, your profile photo, the place where you live, your email address and your gender. You can check your social media account settings and the social media privacy statements to find out more.
We use your information to respond to your comments and messages, to analyse and measure our consumer population and to enable you to participate in our contests and events.

On your social media pages

We also use social media to display advertisements. This is either based on the information the social media platform has collected from you or the information FrieslandCampina has collected from you, such as when you subscribe to our newsletters (see 2.2 above).

  • In case the social media platform has collected the information, FrieslandCampina does not get access to that information. As a result, we have no say in how the platform stores and uses the information. We recommend reading the conditions and privacy statements of your social media provider. They also often provide you with account settings or some other means to change your privacy settings.
  • In case we share your personal information, like your email address or phone number, the social media platform uses your information to include or exclude you from seeing a particular advertisement. Your information will be encrypted (hashed) when transferred to the social media platform. If you don’t have a profile on a particular platform, that platform won’t be able to decrypt the information and find out who you are.

We may also proactively contact you on social media if you’re connected to us or if you post a photo or video linked to FrieslandCampina or our products.
You can opt out at any time from sharing your information with social media platforms for advertising by sending an email to privacy_statement@frieslandcampina.com.

2.8 Visiting Our Offices and Production Facilities

If you visit our business premises, we register your personal information, like your name, email address, date of birth, VCA, your organisation and, if needed and with your consent, an entry declaration for securing hygiene. The information may be collected digitally (through a portal) or physically by completing a form.
We use the data to safeguard the safety and health of our products and employees, in case of calamities and to exclude unauthorised access to our offices and production facilities.
Your personal information will be stored for no more than 1 year.

3 MORE INFORMATION – How We Use Your Information

3.1 Sharing & Receiving Your Information With Others

Which other parties have access to your information?

FrieslandCampina does not sell your information to others, but we make personal information available to partners that work with us to provide products and services, or that help us market to customers. Whether your information is provided to these partners depends on the nature of your interaction with us:

  • Email marketing partners, to send you our newsletters, call or text you
  • Order fulfilment partners, to ship products to you
  • Payment providers, to administer your (ordering products) and our (cashback) payments
  • Media agencies, to manage our website and apps and to display advertisements on the internet
  • Marketing agencies, to assist us in organising contests, promotions, loyalty programme and other events
  • Companies that assist us in analysing customer data and building profiles
  • Social media platforms, to show you our advertisements

Our partners only use your information under our instructions. We take measures to ensure that your information is used only for the purposes described in this Privacy statement.
Where necessary, we also share your information with FrieslandCampina group companies.

Personal data will only be provided to supervisory bodies, fiscal authorities and/or investigating authorities if FrieslandCampina is obliged to do so by law.

From which other parties do we receive your information?

FrieslandCampina does not collect your personal information from others without you knowing about it first. If we receive information from others, we always ensure that we have your consent for receiving and using the information.

3.2 Storing Your Information

We use various systems and databases to store your personal information. Some are managed by FrieslandCampina and others by our partners (see 3.1 above). Because we fully understand the importance of keeping your information secure, we have taken various technical and organisational measures to protect your information against loss or improper use. Our systems and applications are protected according to the applicable standards for information protection.
Most personal information is stored within the European Union. If personal information is passed on to recipients in countries outside the European Union, we will take additional measures to protect your information.

3.3 Using Your Information to Improve Our Products and Services

FrieslandCampina uses the information you provide to us to measure, analyse and improve our:

  • Products, based on your feedback
  • Websites and apps, based on your use
  • Newsletters, based on your interaction
  • Contests and events, based on your participation
  • Advertising, based on your interaction with them

Your information will be anonymised before it is used. We’re not interested in your particular situation but rather in trends and aggregated data.

3.4 Using Your Information to Build Profiles

If you subscribe to our newsletters, create an account on our website, use our apps or take part in our contests and events, we create a profile for you. This enables us to get to know you and do more effective marketing and communication. It allows you to receive communications according to your interests and preferences.
This is how we build profiles:

  • We link your surfing behaviour on our websites and apps to your profile
  • We link your purchases in our web shops to your profile
  • We connect data concerning your participation in contests, events, loyalty programmes and online surveys to your profile
  • We mark your (possible) interests in your profile, based on the information above and demographic information, data resulting from market research and your interactions with us

If you would prefer us not to make profiles, or you’d like to correct or update your interests and preferences, feel free to send an email to privacy_statement@frieslandcampina.com.

3.5 Personal Data of Children

We understand the importance of safeguarding the privacy of children. We do not knowingly collect personal data of children without the consent of their parents or legal guardians. We ask children who are under the age of 16 and who are using our websites or apps in a way that requires them to submit personal data, to ask their parent or guardian to consent to submitting that data.
We may set age limits to participate in sweepstakes or other promotions. This restriction will then be mentioned in the terms and conditions of these activities. We may ask for certain personal data, like date of birth, to carry out age verification checks and enforce any such age restrictions.

3.6 Your Privacy Rights
Requests for access, correction and removal of your data

If you want to know what information we store about you, just ask and we will send you an overview of your personal information. No costs will be charged. If the information turns out to be inaccurate—or in case it appears to be stored in violation of data protection laws—we will correct or delete it. If you have an account on our websites or apps, you can also update your information yourself.

Requests to stop using your data

You can also ask us to not use your information anymore or to stop using it in a particular way, like for building profiles or sharing it with social media platforms (see 3.4 above). If you have given consent for the use of your information, you can withdraw that consent.

Questions and complaints

If you have a question about this Privacy statement, please send an email to privacy_statement@frieslandcampina.com.
If you have a complaint about the way we use your information or how we respond to your requests and questions related to privacy, you can also send a complaint to your national Data Protection Authority.

How to contact us and how we respond to your request

Requests can be made by clicking on the contact link on the website that forwarded you to this Privacy statement or publishes this statement. You can also go to the contact page of the FrieslandCampina corporate website (www.frieslandcampina.com), look for your brand or product and find the contact details of the appropriate FrieslandCampina group company. Alternatively, send an email to privacy_statement@frieslandcampina.com by indicating your country and how you’ve been in touch with FrieslandCampina. We will channel your request to the appropriate group company.
We may decline requests if we cannot verify your identity, your request is unreasonable or unspecific or in case your request jeopardizes the privacy of others. We will reply to you anyhow within four weeks.

Disclaimer

FrieslandCampina Privacy Statement

Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients. At FrieslandCampina, we feel responsible to protect the personal data of our consumers and business partners and to safeguard your privacy. We believe in the importance of keeping our services transparent, personal and reliable. We invite you to familiarize yourself with this Privacy statement, which we developed to inform you about the way we collect, use and protect your information.

Disclaimer

Potential consumer benefits are not to be considered as health claims. They should be considered as potential leads that might be developed into health claims complying with the local legal requirements. The information contained herein is, to the best of our knowledge, correct. The data outlined and the statements are intended only as a source of information. No warranties, expressed or implied, are made. On the basis of this information it is suggested that you evaluate the product on a laboratory scale prior to use in a finished product. The information contained herein should not be construed as permission for violation of patent right.

1 About This Privacy Statement

This Privacy statement describes the collection and use of your personal information by FrieslandCampina group companies in Europe. It applies whenever one of our websites, mobile apps, social media pages or hardcopy forms redirects you to this statement on www.frieslandcampina.com. This Privacy statement does not apply to the use of your personal information by websites that are not operated by FrieslandCampina, even though links to these websites may be included on ours.
This Privacy statement may change when prompted by new developments. FrieslandCampina advises you to read this Privacy statement regularly, in order to stay up to date on any changes. In case of major changes, we endeavour to inform you pro-actively.
This Privacy statement was last updated on 9 March 2018.

2 AT A GLANCE – How We Use Your Information

Click on the following topics to find out how we are using your personal information. Also take a moment to read the MORE INFORMATION section below to find out about:

  • Sharing and receiving your information with others
  • Storing your information
  • Using your information to improve our products and services
  • Using your information to build profiles
  • Using personal information of children
  • Your privacy rights

2.1 Contacting Customer Service

If you contact our customer service by telephone, email, social media or by completing an online form, we register your query in our customer service database. We also register your name, address, telephone number, email address and all other personal data provided by you.
We only use the data to respond to you, handling your complaints and, after removing all items that relate to you, for improving our products and services.
Your personal information will be stored for no more than two years.

 2.2 Subscribing to a Newsletter

If you subscribe to our newsletters or leave your phone number for this purpose, your name, email address and phone number will be used to inform you about FrieslandCampina products, and related promotions and events. You may choose to give us more details, such as your age, gender or profession. We also store your interaction with our newsletters, for instance whether you opened the email or clicked on items in the newsletter. We use this information to get to know you better and to personalise our newsletters, for example by:

  • Showing events that are organized in your region
  • Highlighting products or offers based on your age, gender or consumption behaviour
  • Sending a special offer on your birthday

We also use the information to display advertisements of our products that may be interesting to you on third-party websites, like Facebook and Google.
In case you also interact with us via contests and events, join our loyalty programmes or order online, we add this information to your newsletter profile.
We keep you on our mailing lists until you choose to unsubscribe by clicking on the unsubscribe link in each newsletter. You can also send an email to privacy_statement@frieslandcampina.com. If you want to keep receiving newsletters but do not agree to us sharing your information for displaying advertisements, send us an email too.

2.3 Participating in Contests, Events and Loyalty Programmes

You can take part in our contests and events. Examples are our prize contests, cashback actions, (free) samples, sweepstakes, loyalty programmes and organised excursions to farms.
We collect your personal data, such as your name, address, email address and age. Your information is used to confirm your registration, to verify eligibility and to execute the event. If you subscribe to a newsletter when taking part in an event, we link the information to your (newsletter) profile.
In addition this Privacy statement, campaigns or promotions may be governed by additional privacy terms. Please take a moment to familiarize yourself with such terms before participating in any such campaigns or promotions.
Your information will be stored as long as the contest or event is running, and a bit longer to be able to analyse data and measure effectiveness. This will never exceed two years after the event is closed, though.

2.4 Ordering Online

If you choose to buy our products in our web shops, we use your information to conclude your order, to ship the products and to contact you in relation to your order.
We register your contact and payment details, such as name, address, email address, account, bank account number and credit card details. We also store your purchase history and payment history.
Your information will be stored for two years. Your transactional information (wire transfer details), will be stored longer to comply with laws.

2.5 Visiting Our Websites & Using Our Apps

When you are using our websites or apps, we collect technical information about your device and your interaction with our websites and apps.
We collect information such as:

The IP address of your device

Information on the operating system and browser of your device

Your interaction with our websites, apps and online advertisements

If the website you visit or the app you use enables login, we also connect the information to your personal account (like your web shop or loyalty programme account), to optimise your browsing experience and provide you relevant information across all channels. Find out more about how we’re using your information to build profiles in section 3.4 below.

Cookies

We use cookies to collect the information. Cookies are small data files that are created on the device you use to visit our website. Cookies prevent you from repeatedly providing your data, specifying your choices or putting products in your shopping basket. They allow us to show you advertisements of our products on third-party websites. So, your information also becomes available to the other parties involved in publishing our advertisements. We will always seek your consent, before using these type of cookies.
Cookies used for advertising are stored on your device for a maximum of twelve months following your last visit. You can always disable cookies yourself or delete them from your device. You can find all details in our Cookie statement. If you choose to delete cookies, our website may not operate as optimally as before, and some services may no longer be available to you.

Geolocation / GPS

We also use your geolocation in some of our apps, but only when you have enabled this. We use your device’s GPS signal to push certain content to your device, such as a movie, loyalty points or website links when you’re near a specific location or in a geographic location.
We do not store your historical locations. We only use your last known location. We store your visits to geographic areas which were marked for specific campaigns or events (such as the Campina Farm Days). This information is deleted when the campaign or event is finished. You can switch off sharing location/GPS data in your (mobile) device settings at any time.

2.6 Taking Part in Panels, Tastings & Surveys

If you choose to take part in one of our consumer panels, tastings or surveys, we use your input to improve our products and services. We value your opinion, as it enables us to bring high-quality dairy products to our consumers.
If you occasionally take part in a panel, tasting event or survey on the street or at one of our business partners, FrieslandCampina normally does not collect and use identifying information like your name, address or contact details. We may ask for, or use, information like age and gender to be able to analyse your input and successfully market our products.
If you take part in an online survey to give your opinion about our products, such as when clicking on a link to a survey in one of our newsletters, we will use your identifying information by:
Linking surveys to your (loyalty) account to automatically capture gender, age and region
Connecting your opinion to your consumption behaviour, which is stored in your profile
This enables us to obtain more valuable input from you and to better understand your preferences. Apart from improving our products, we also add this information to your profile. Find out more about how we build profiles in the MORE INFORMATION section below.

2.7 Interaction Via Social Media

On your social media pages

When you communicate with us via social media (Twitter, Pinterest, YouTube, Instagram, Facebook and so on), we will receive some of your information. You can communicate on our social media pages by:

  • Placing a comment or sending a message
  • Uploading media
  • Becoming a follower (by clicking on a “like” button or subscribing to a YouTube channel, for instance)
  • Participating in our contests and campaigns on social media (Facebook lead forms, for example)

We will receive information such as your (user) name, your profile photo, the place where you live, your email address and your gender. You can check your social media account settings and the social media privacy statements to find out more.
We use your information to respond to your comments and messages, to analyse and measure our consumer population and to enable you to participate in our contests and events.

On your social media pages

We also use social media to display advertisements. This is either based on the information the social media platform has collected from you or the information FrieslandCampina has collected from you, such as when you subscribe to our newsletters (see 2.2 above).

  • In case the social media platform has collected the information, FrieslandCampina does not get access to that information. As a result, we have no say in how the platform stores and uses the information. We recommend reading the conditions and privacy statements of your social media provider. They also often provide you with account settings or some other means to change your privacy settings.
  • In case we share your personal information, like your email address or phone number, the social media platform uses your information to include or exclude you from seeing a particular advertisement. Your information will be encrypted (hashed) when transferred to the social media platform. If you don’t have a profile on a particular platform, that platform won’t be able to decrypt the information and find out who you are.

We may also proactively contact you on social media if you’re connected to us or if you post a photo or video linked to FrieslandCampina or our products.
You can opt out at any time from sharing your information with social media platforms for advertising by sending an email to privacy_statement@frieslandcampina.com.

2.8 Visiting Our Offices and Production Facilities

If you visit our business premises, we register your personal information, like your name, email address, date of birth, VCA, your organisation and, if needed and with your consent, an entry declaration for securing hygiene. The information may be collected digitally (through a portal) or physically by completing a form.
We use the data to safeguard the safety and health of our products and employees, in case of calamities and to exclude unauthorised access to our offices and production facilities.
Your personal information will be stored for no more than 1 year.

3 MORE INFORMATION – How We Use Your Information

3.1 Sharing & Receiving Your Information With Others

Which other parties have access to your information?

FrieslandCampina does not sell your information to others, but we make personal information available to partners that work with us to provide products and services, or that help us market to customers. Whether your information is provided to these partners depends on the nature of your interaction with us:

  • Email marketing partners, to send you our newsletters, call or text you
  • Order fulfilment partners, to ship products to you
  • Payment providers, to administer your (ordering products) and our (cashback) payments
  • Media agencies, to manage our website and apps and to display advertisements on the internet
  • Marketing agencies, to assist us in organising contests, promotions, loyalty programme and other events
  • Companies that assist us in analysing customer data and building profiles
  • Social media platforms, to show you our advertisements

Our partners only use your information under our instructions. We take measures to ensure that your information is used only for the purposes described in this Privacy statement.
Where necessary, we also share your information with FrieslandCampina group companies.

Personal data will only be provided to supervisory bodies, fiscal authorities and/or investigating authorities if FrieslandCampina is obliged to do so by law.

From which other parties do we receive your information?

FrieslandCampina does not collect your personal information from others without you knowing about it first. If we receive information from others, we always ensure that we have your consent for receiving and using the information.

3.2 Storing Your Information

We use various systems and databases to store your personal information. Some are managed by FrieslandCampina and others by our partners (see 3.1 above). Because we fully understand the importance of keeping your information secure, we have taken various technical and organisational measures to protect your information against loss or improper use. Our systems and applications are protected according to the applicable standards for information protection.
Most personal information is stored within the European Union. If personal information is passed on to recipients in countries outside the European Union, we will take additional measures to protect your information.

3.3 Using Your Information to Improve Our Products and Services

FrieslandCampina uses the information you provide to us to measure, analyse and improve our:

  • Products, based on your feedback
  • Websites and apps, based on your use
  • Newsletters, based on your interaction
  • Contests and events, based on your participation
  • Advertising, based on your interaction with them

Your information will be anonymised before it is used. We’re not interested in your particular situation but rather in trends and aggregated data.

3.4 Using Your Information to Build Profiles

If you subscribe to our newsletters, create an account on our website, use our apps or take part in our contests and events, we create a profile for you. This enables us to get to know you and do more effective marketing and communication. It allows you to receive communications according to your interests and preferences.
This is how we build profiles:

  • We link your surfing behaviour on our websites and apps to your profile
  • We link your purchases in our web shops to your profile
  • We connect data concerning your participation in contests, events, loyalty programmes and online surveys to your profile
  • We mark your (possible) interests in your profile, based on the information above and demographic information, data resulting from market research and your interactions with us

If you would prefer us not to make profiles, or you’d like to correct or update your interests and preferences, feel free to send an email to privacy_statement@frieslandcampina.com.

3.5 Personal Data of Children

We understand the importance of safeguarding the privacy of children. We do not knowingly collect personal data of children without the consent of their parents or legal guardians. We ask children who are under the age of 16 and who are using our websites or apps in a way that requires them to submit personal data, to ask their parent or guardian to consent to submitting that data.
We may set age limits to participate in sweepstakes or other promotions. This restriction will then be mentioned in the terms and conditions of these activities. We may ask for certain personal data, like date of birth, to carry out age verification checks and enforce any such age restrictions.

3.6 Your Privacy Rights
Requests for access, correction and removal of your data

If you want to know what information we store about you, just ask and we will send you an overview of your personal information. No costs will be charged. If the information turns out to be inaccurate—or in case it appears to be stored in violation of data protection laws—we will correct or delete it. If you have an account on our websites or apps, you can also update your information yourself.

Requests to stop using your data

You can also ask us to not use your information anymore or to stop using it in a particular way, like for building profiles or sharing it with social media platforms (see 3.4 above). If you have given consent for the use of your information, you can withdraw that consent.

Questions and complaints

If you have a question about this Privacy statement, please send an email to privacy_statement@frieslandcampina.com.
If you have a complaint about the way we use your information or how we respond to your requests and questions related to privacy, you can also send a complaint to your national Data Protection Authority.

How to contact us and how we respond to your request

Requests can be made by clicking on the contact link on the website that forwarded you to this Privacy statement or publishes this statement. You can also go to the contact page of the FrieslandCampina corporate website (www.frieslandcampina.com), look for your brand or product and find the contact details of the appropriate FrieslandCampina group company. Alternatively, send an email to privacy_statement@frieslandcampina.com by indicating your country and how you’ve been in touch with FrieslandCampina. We will channel your request to the appropriate group company.
We may decline requests if we cannot verify your identity, your request is unreasonable or unspecific or in case your request jeopardizes the privacy of others. We will reply to you anyhow within four weeks.

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Healthy mind, healthy body

The social taboos that once surrounded mental health are fast disappearing, as consumers recognise the importance of mental wellbeing and its link with overall health.

In an increasingly uncertain world, people are more and more aware that an inability to relax and unwind is something that can impact their health, beyond simply influencing mood and energy levels. 57% of consumers say that they suffer from feelings of stress1, and as they become more educated about the holistic nature of wellbeing, are actively seeking safe, natural ways to support their mental health, addressing issues such as stress, anxiety and sleep disruption.

Biotis® Brain health is developing a spectrum of solutions for different aspects of mental and cognitive health. Solutions to help people’s moods and sleep patterns, to think more clearly and focus better, to age healthily and to become more resilient to the pressures of life.

1 FMCG Gurus Top Trend 5 – Re-evaluating Health Explored 2020.

Introducing BiotisÂŽ
SleepWell

BiotisÂŽ Brain health develops ingredients and solutions for sleep and mood, to mental focus, clarity and agility.
To support sleep, we developed BiotisŽ SleepWell, a holistic solution for adults who want to improve their sleep quality in a natural way. Based on a formulation of prebiotics* and protein, to help with falling asleep, sleeping through the night and waking up fresh.

*The scientific definition of a prebiotic is “A substrate that is selectively utilized by host microorganisms conferring a health benefit.” Gibson, GR., et al. Expert consensus document: The International Scientific Association for Probiotics and Prebiotics (ISAPP) consensus statement on the definition and scope of prebiotics. Nat Rev Gastroenterol Hepatol. 2017 Aug;14(8): 491–502. Whether the claim prebiotic can be used on consumer products depends on local legislation.

Sleep, wellbeing and
quality of life

Consumers are more health conscious and recognise that all elements of their wellbeing are interconnected. They increasingly understand that nutrition, sleep and exercise are inextricably linked.

We humans spend up to one third of our life sleeping. On average, that amounts to a considerable 26 years. More surprisingly perhaps, we spend seven years trying to get to sleep.

Sleep is a basic human need, like eating and drinking, and is a hugely important factor in living a long, healthy and productive life.

Sleeping well is essential to our well-being and quality of life. It allows our body to recover naturally from stress, and to repair itself ready for the day ahead1. A good night’s sleep helps you to stay alert, active and feeling at your best.

However, figures show that many of us don’t sleep well. In fact, over 35% of the global population has sleep problems2.

1RAND, 2017; 2National Library of Medicine, NIH, Feb 2021.

The health and economic costs of poor sleep

Sleep deprivation is a serious issue. Because not enough sleep or poor-quality sleep can lead to all manner of health issues in both the short and longer term1. Next-day negative effects can include lack of energy, clumsiness, impaired attention span and memory recall1.

Further down the line, sleep deprivation has been associated with many serious health problems, such as stress, anxiety, depression, obesity, diabetes, weakened immune system and lower life expectancy2.

The knock-on effects are profound too. Fatigue adversely affects our moods and our relationships, it can mean we don’t perform as we should at school or at work, and it can lead to costly mistakes and accidents1-2.

Across five prominent OECD countries, inadequate sleep is estimated to cost a combined US$680 billion a year, due to lost productivity, medical expenses, sick leave and environmental damage. This equates to an average of 2% of GDP3.

1 Krause, 2017; 2 NSF, Sleepfoundation.org, 2020, NHS, 2018.

The demand for sleep aids and remedies is soaring

As sleep becomes one of the hot topics of the age, consumers are becoming more and more aware of how important it is to their health.

One in four (25%) say that they typically get less than five hours sleep in the average night. This is much lower than the recommended eight hours per day. Overall, nine in ten consumers have taken steps to try and improve their sleep patterns1.

1 FMCG Gurus Insights & Opportunities – Global Stress and Sleep Management 2020.

So unsurprisingly, consumers are searching for effective solutions — ways to help them enjoy uninterrupted, beneficial sleep, night after night. The past few years have witnessed a rapid growth in the sleep aid category.

It’s estimated the market for sleep aids and remedies is growing 30% year on year2 and this figure is expected to rise steadily in the near future.

2 Nutraingredients-usa.com, January 2019.

How the gut helps us to sleep well

Experts believe that the gut microbiome can affect our quality of sleep by disturbing our sleep-wake cycle, our circadian rhythm, and the hormones that regulate wakefulness and sleep1.

A recent study has shown that greater diversity of bacteria in the gut could improve sleep quality at night and alleviate sleepiness during the day2.

As world-leading experts in gut health, we’re developing solutions on the findings of solid scientific research.

1 Zhang et al., 2017, Benedict et al., 2016, Smith et al., 2019, Poroyko et al., 2016, Thompson et al., 2017; 2 Kate E Sprecher et al., 2019

Gut-brain axis

The evidence indicates that micro-organisms and circadian genes interact with each other via the gut-brain axis, and this could influence the sleep-wake cycle. A prebiotic3* such as BiotisŽ GOS could play a role in the support of the gut microbiome, keeping it healthy, and in turn promoting better sleep4,5.

 

3 ISAPP (International Scientific Association for Probiotics and Prebiotics), Gibson et al., 2017: *Substrates that are selectively utilized by host microorganisms conferring a health benefit; 4 Poroyko et al., 2016, 5 Thompson et al., 2017.

Friendly bacteria

Research shows that GOS may help with the growth of Lactobacillus and Bifidobacteria6 in the gut. Studies suggest that these friendly gut bacteria may reduce stress7,8 and anxiety symptoms9,10, which are thought to hamper a good night’s sleep.

6 Walton et al., 2012; 7 Thompson et al., 2020, 8 Schmidt et al., 2015; 9 Johnstone et al., 2019, 10 Silk, et al., 2009.

Neurotransmitters

Amino-acids from protein can encourage neurotransmitters, such as serotonin and melatonin, which are associated with the sleep-wake cycle. What’s more, they can act as building blocks to support processes that help us to recover well during the night so we feel fresh in the morning11.

11 Valtonen et al., 2005.

Micronutrients

Not having enough of the right micronutrients in your system can result in poor sleep quality12-13. The formula we are developing helps to supplement essential micronutrients which in turn may encourage restful sleep14-17.

12 Institute-of-Medicine, 1998a, 13 Gao et al., 2018, 14 Ji, Grandner, & Liu, 2017; 15 Sabir et al., 2018, 16 Gao et al., 2018, 17 Held et al., 2002, 18 Nielsen et al., 2010.

Consumer Insight

At FrieslandCampina Ingredients, we’re leading worldwide research into natural, non-addictive sleep solutions. We have established a dedicated team to create a compelling product range that will appeal to consumers and dovetail with their lifestyles.

We consider sleep as part of the ‘golden triangle’ of human health. It’s the balance of nutritious food, regular exercise and sleeping well that is the key to living a long and healthy life. With decades of experience in developing high-performance nutritional products for adults, infants and elite athletes, we’re now turning our attention to products that can help all of us to sleep better.

Research by the BiotisÂŽ team identified that people are looking for natural solutions that fit with their lifestyles and evening routine. Our studies found a clear preference for a night-time shot1.

1 Online questionnaire by FCI, Biotis™ team, 2018 (on request, not publicly available).

Biotis® SleepWell — a holistic approach to sleep

We’ve created and piloted a unique, natural solution; one that provides a threefold benefit to people who want to improve their sleep.

Biotis® SleepWell’s unique, natural formula offers the triple benefit of helping people to fall asleep naturally, to sleep through the night and to wake up feeling refreshed. This threefold action of proteins, micronutrients and Biotis® GOS prebiotic1* means that they are buying a superior, holistic sleep product. It is safe, effective and non-addictive.

A recent study has shown that BiotisÂŽ SleepWell helps support the stimulation of intestinal Bifidobacteria levels and helps support normal sleep quality in adults with moderate sleep disturbances.2

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1 ISAPP (International Scientific Association for Probiotics and Prebiotics), Gibson et al., 2017: *Substrates that are selectively utilized by host microorganisms conferring a health benefit. 2 Schaafsma et al. 2021

Stress and modern-day life

The frantic, full-on nature of 21st-century life can create stress, anxiety, and disrupted sleep patterns for many of us. The imperative to cram as many activities into the day as possible means people may struggle to slow down and relax.

Stress is one of our body’s natural processes, helping us to push ourselves and maintain our performance during the day. It has helped to keep us sharp and alert for centuries.

But just as with many things in life, too much stress is bad for our health. It can trigger anxiety and lead to many other health complications.

Increased awareness
of mental health

Fortunately, the stigma that once surrounded mental health is fading fast. People recognise that health is a holistic proposition. That body and mind (and indeed gut) are all interrelated — one affects the other. Consumers are becoming ever more aware of their overall health and well-being.

Mental health is an issue for all ages, but younger people are particularly vulnerable. Social media, peer pressure, uncertainty about the future create a cocktail of factors that can trigger stress and anxiety.

Solutions for stress & anxiety

‘Functional’ food and drink has become a huge market across the world. In the past year, 50% of global consumers have upped their consumption of food or drink that come with specific health claims1. And almost 60% of consumers worldwide say they are interested in health products to reduce their stress levels2.

People want nutritious functional food that is natural and non-addictive. That is readily available in handy formats that fit seamlessly with their everyday lives.

At the same time, there’s more scientific evidence of the role of the gut microbiome not just in improving digestion and absorption of nutrients, but in systemic health and well-being.

So, could the gut-brain axis be a key to alleviating stress and anxiety?

1 Innova Lifestyle and Wellness Survey 2020
2 FMCG Gurus Jun 2020

Introducing BiotisÂŽ GOS

GOS (or Galacto-Oligosaccharides) are unique, natural dairy-derived ingredients that 1-7:

• May aid in building mental resilience
• Can support maintaining mental balance
• Can help to reduce feelings of stress and anxiety

The gut microbiota send signals to the brain by several means, and thereby can for example, impact mental well-being. Studies suggest that ‘friendly’ bacteria like Lactobacillus and Bifidobacteria, may reduce stress and anxiety symptoms, which could help people sleep better and create a virtuous circle of well-being. Biotis® GOS has been shown to stimulate Bifidobacteria as present in the gut-microbiota1-2.

References:1Johnstone N et al, 2019; 2Schmidt K et al, 2015; 3Burokas A et al, 2017; 4Walton et al, 2018; 5Shadid R et al, 2007; 6Codagnone MG et al, 2019 7Schaafsma et al, 2020. Final language determined by customer pending regulatory and legal review. Not validated with consumers. These potential health benefits should not be considered health claims. They should be considered as potential leads that might be developed into health claims complying with the local legal requirements. This information is intended for Business to Business customers only, not for consumers.

The gut-brain axis

The gut microbiota plays an important role in the bi-directional communication between the gut and the brain via the so-called gut-brain axis. The central nervous system impacts gastro-intestinal function and the gut microbiota, but the gut microbiota can also affect the central nervous system through several direct and indirect pathways.

Pathways that underly the communication of the gut microbiota with the brain include:

Immune: Interaction of the gut microbiota with immune cells stimulates the production of cytokines that circulate to the brain.

Neural: Interaction of the gut microbiota with enteroendocrine cells creates neuroactive molecules that interact with the vagus nerve, signalling the brain.

Endocrine: The gut microbiota produces metabolites like neurotransmitters and SCFAs which can circulate to the brain.

By targeting the gut microbiota, you could exert a positive impact on the gut brain-axis and, thus, on mental well-being, reducing stress and anxiety.

Cryan et al 2012

The effect of BiotisŽ GOS

A clinical research study1 has been published, which showed that:
Taking BiotisÂŽ GOS positively affected the gut microbiota, especially with regard to increasing the levels of beneficial Bifidobacterium.

Participants who took BiotisÂŽ GOS became less anxious, especially those who previously had high levels of anxiety.

There was also a change in overt behavioural response towards emotional stimuli among the study group2.

1 Johnstone et al 2021; 2 The study group comprised 64 females aged 17–24, taking a four-week course of Biotis® GOS or a placebo (maltodextrin).

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Application Suggestion: Health Bar

A tasty, convenient snacking format designed to fit easily into the lifestyles of people on the go.

Features, consumer benefits and preparation method for our Health Bar application suggestion.

The Health Bar, enriched with BiotisÂŽ GOS, is an ideal solution for active adults who are looking to improve their digestive comfort.

It is a delicious bar that perfectly fits the trend of conscious indulgence where consumers actively search for guilt-free, moderated moments of indulgence.

This cereal and nut bar contains all-natural ingredients for a clean label and has less than 200kCal per serving.

Download the detailed application suggestion to learn more.

Download the application suggestion

And get inspired to meet the gut health needs of active adults.

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We represent a whole new era of ingredient science

An exciting new brand from FrieslandCampina Ingredients, which represents a whole new era of ingredient science.

The health and wellbeing phenomenon

Consumers are more health-conscious and educated about their lifestyle choices than ever before.

Globally, 53% of consumers say they are interested in improving digestive health and 48% say they want to improve their mental wellbeing over the next twelve months.

FMCG Gurus report, Top Ten Trends for 2022



This trend has seen a sharp rise in demand for dietary supplements, like gummies and tablets, and functional food and drink, like shots, bars and vitamin drinks.

Which is where Biotis® comes in…

Biotis® — born from world-leading experience

BiotisŽ is an exciting new brand from FrieslandCampina Ingredients, which represents a whole new era of ingredient science.

We’re opening up new opportunities for our customers by tapping into our world-leading experience in infant, performance and medical nutrition to create fresh, innovative Health Benefit Solutions that work with the body’s natural processes throughout the human lifecycle.

Read more about us

Benefits

Biotis Gut health

Ingredients that help support a healthy gut microbiome and a healthy digestive system.

Biotis Brain health

From sleep and mood enhancement, to improving mental focus, clarity and agility, to healthy ageing and resilience, BiotisÂŽ Brain health offers a spectrum of solutions.

Biotis Immune health

Our nutritional solutions provide high-quality bioactive protein and prebiotics. These may have anti-microbial and anti-viral effects, as well as modulating immune cell function and enhancing intestinal barrier function.

Solutions for a good gut feeling

Ingredients that help support a healthy gut microbiome and a healthy digestive system.

Health, well-being and the gut

Consumers are more health-conscious than ever and recognise that different aspects of their health are interlinked and impact each other, both mentally and physically.

At the same time as this shift in the consumer mindset, scientific research has made it increasingly apparent that overall health and well-being is founded on good gut health.1

The need to improve gut health is also understood by consumers: 2 in 3 recognise that gut health is key to achieving overall well-being.2

1Mousa et al., 2022; 2Innova Top Ten Trends 2022 

How consumers are choosing to support their gut health

86% of global consumers stated they have taken steps to improve their digestive health, including exercising more, making changes to their diet or using dietary supplements.3

This trend has led to a rise in demand for dietary supplements in formats such as gummies and powders, and functional food and drink in formats such as shots, bars and vitamin drinks.

Prebiotics4 are good examples of scientifically backed ingredients which can be combined with other ingredients such as probiotics5, or vitamins and minerals, to unlock multiple health benefits and meet the rising consumer need for a more holistic approach to health.

3FMCG Gurus, Digestive Health Survey, 2020; 4Gibson et al., 2017; 5Hill et al., 2014;

The central role gut microbiota play in supporting gut health

Gut microbiota, the thousands of microbes encompassed within our gastro-intestinal tract, play a key role in both health and disease.6 Our gut microbiota are influenced by several factors, such as our age, exercise regime, our stress levels and the medications we take (particularly antibiotics). However, by targeting the gut microbiota through nutrition, it is possible to positively influence gut health.7

Prebiotics, substrates that are selectively utilised by host microorganisms, conferring a health benefit, show great promise in supporting gut health. Our BiotisÂŽ GOS (galacto-oligosaccharides), for example, have been shown to influence gut microbiota composition8-12 producing beneficial effects on gut health8,12-14 and mental well-being.9

6Mousa et al., 2022; 7Hill et al., 2014; 8Krumbeck et al., 2018; 9Johnstone et al., 2021; 10Ladirat et al., 2014; 11Walton et al., 2012; 12Schoemaker et al. 2022; 13Teuri & Korpela, 1998; 14Sairanen et al., 2007

Our ingredients

Combined solutions

Combined solutions, such as prebiotic and probiotic solutions, can take formulations to the next level, working complementarily to enhance effectiveness. However, bringing together formulation and scientific expertise is essential to bring these products to life – it’s why we partnered with probiotics experts Lallemand Health Solutions to introduce two concepts:

  • The PRO-Digest Health Shot with BiotisÂŽ GOS and B. lactis LAFTIÂŽ B94 provides daily natural support for gut comfort, in particular occasional constipation.
  • PRO-Digest Bowel Support with BiotisÂŽ GOS and L. paracasei HA-196 is a concept designed to provide support to individuals with IBS-like symptoms.

> Learn more about the partnership and product concepts

Our applications for a good gut feeling

When you start a discussion with us, we will work to understand your needs and which health benefits you would like to offer. From there, we will develop tailor-made concepts for you that fit into the needs and lifestyles of your consumers. Here are a few examples of concepts to show what’s possible:

Gummies to support the gut comfort of young active women with busy lifestyles; Digestive health shot or health bar to support active adults with IBS symptoms; Prebiotic protein water to support athletes; Medical shot for seniors to address constipation; and many more.

View all applications

Download the BiotisŽ Gut Health brochure to learn more

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BiotisÂŽ GOS-OP High Purity

With a galacto-oligosaccharide (GOS) content of over 90%, BiotisÂŽ GOS OP High-Purity is our purest prebiotic ingredient.

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What is BiotisÂŽ GOS-OP High Purity?

BiotisÂŽ GOS-OP High Purity has been specifically developed to drive innovation in the growing gut health supplement market.

With a galacto-oligosaccharide (GOS) content of over 90%, Biotis® GOS OP High-Purity is our purest prebiotic Gibson et al., 2017; 2FrieslandCampina Ingredients Consumer Concept Study, 2022 . It uses a patent-pending process to deliver a higher concentration of available GOS, ensuring a typical GOS content of 94% – significantly higher than the typical range for other prebiotics currently available.

Thanks to Biotis® GOS-OP High Purity’s high concentration, research has substantiated its efficacy at doses as low as 2 grams, 2 enabling brands to easily create effective supplements that meet consumer needs.

The process also results in a lower lactose content – less than 5% – supporting low lactose formulations which are increasingly popular with health-conscious consumers.

Product concepts

BiotisÂŽ GOS-OP High Purity is reimagining prebiotic supplements, making it possible to deliver the required dose of GOS in the most popular formats. Check out the inspirational concepts below to learn more about some of the possibilities:

Consumer Benefits

  • Boosts gut health and overall wellbeing
  • Most researched prebiotic in the world
  • Efficacy at doses as low as 2g

Download the product data sheet

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Create efficacious prebiotic solutions to support consumers’ digestive health needs

Learn about FrieslandCampina Ingredients BiotisÂŽ GOS!

Download our datasheet

 

Growing demand for gut health solutions

Demand for natural gut health solutions in Australia is fast-growing; 40% of Australian consumers say gut health is ‘extremely important’ to them and 30% suffer from issues related to gut health.

FrieslandCampina Ingredients & Nielsen IQ, Assessing the consumer perceptions of gut health & GOS, prebiotics and probiotics, 2022



As a result, emerging ingredients like prebiotics are growing in popularity – 53% of consumers in the region are already aware of prebiotics and of these, over half (54%) understand the digestive health support they can offer.

FrieslandCampina Ingredients & Nielsen IQ, Assessing the consumer perceptions of gut health & GOS, prebiotics and probiotics, 2022


 

Directly responding to the demands of today’s Aussie consumers, FrieslandCampina Ingredients’ prebiotic ingredient, Biotis® GOS range containing dairy-derived galacto-oligosaccharides (GOS) are here to help you innovate to satisfy demand and stand-out in the gut health supplement market;​

 

  • Featuring BiotisŽ GOS-OP High-Purity – the latest and purest high-concentration prebiotic with a GOS content of over 90%, meaning that the solution is efficacious in doses as low as 2 grams and is acid and heat stable. ​
  • With the approval and addition of BiotisÂŽ GOS range to the Therapeutic Goods Administration of Australia (TGA)’s Permissible Ingredients Determination, you can now easily tap into this growing market to create on-trend, tasty, and efficacious gut health solutions that consumers will enjoy adding to their busy schedules.​
  • Boast on-pack gut health claims approved by FSANZ. To underpin our innovations, we invest in consumer and clinical studies, ensuring clear benefits and claims for your solutions.


Download our datasheet to gain insights and creates solutions that support gut health!

Want to know more about Biotis® ?​

Biotis® portfolio represents a new era of ingredient science, and focuses on three health benefit areas – gut, brain and immune health. Biotis® is aimed at helping brands innovate trending functional foods and supplements to address the world’s most pressing health challenges. Our ingredients are backed by world-leading scientific understanding of dairy’s nutritional capabilities, extensive application expertise and global market insights. Together we can accelerate your development process and transform GOS into product success.​

Elevate your portfolio with BiotisÂŽ DHA Flex Powders

Available in both vegan and vegetarian variants

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Setting the new standard for DHA gummies

Our gummies are the best tasting DHA application you ever had. Find out what makes our gummies unrivaled in quality and taste.


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Microencapsulated efficiency at its best

DHA is an omega-3 that provides multifaceted benefits such as supporting brain, eye, and cardiovascular health, plus recovery from exercise. Crafted with precision, BiotisŽ DHA Flex Powders is an algae-derived solution with a neutral sensory profile and exceptional stability and solubility, offering freedom of versatility in formulation options.

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